Loto-Québec has become the first lottery in Canada to design a game specifically for Pollard Banknote’s new digital printing press.
Launched on Jan 9, the Boréal instant ticket series features 30 different images of wildlife species living in Québec.
The new release offers the Canadian lottery a chance to reinvigorate its revenues in the lottery sector after suffering a decline in the first half of FY2023.
“Loto-Québec is thrilled to be the first lottery in Canada to create a concept for Pollard Banknote’s new digital press,” said Anne-Marie Voyer, Products and Development Director at Loto-Québec. “This process lends itself well to photographic imagery and increases the number of scenes that we can market.
“In order to make the most of these characteristics and resonate with our players, we have chosen Québec wildlife photographs by prize-winning photographer Jean-Simon Bégin. This allows us to introduce consumers to the diversity of Québec wildlife.”
Pollard Banknote states its new digital printing technology will allow for a greater number of distinct ticket images within an instant game while also ‘enhancing’ the ticket graphics, resulting in visuals that are ‘crisp, dynamic, and rich in detail’.
“Pollard Banknote is excited to collaborate with Loto-Québec on the new Boréal instant tickets,” added Julia Cloutier, Senior Director, Sales & Marketing, Pollard Banknote. “Loto-Québec has taken full advantage of our proprietary digital processes for this game series and the resulting images are incredible.
“We value the partnership we’ve built with Loto-Québec, and we are always exploring ways to add value to the lottery’s portfolio. The Boréal series exemplifies Pollard Banknote’s commitment to outstanding games, a key factor for the ongoing success for our lottery partners.”
