Jackpot.com aims to modernise US lottery market with new director appointment

Jackpot.com aims to modernise US lottery market with new director appointment
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Jackpot.com has confirmed the appointment of Karina Kogan to its Board of Directors as the organisation prepares to launch in its first US market.

The online lottery ticket platform announced a $35m Series A round in June, powered by prominent investors and operators in sports, media and entertainment, including the likes of Lil Baby and James Harden.

Aided by that strong financial support, Jackpot.com is aiming to launch in the US in early 2023.

As part of her duties, the newly-appointed Kogan will advise the firm across its marketing and branding strategy, including new market entry, product marketing and brand marketing.

Akshay Khanna, CEO and Co-Founder, commented: “We are thrilled to bring Karina onto Jackpot.com’s Board of Directors. Her experience with some of the world’s biggest and most successful brands will be invaluable to us as we modernise how Americans play the lottery.

“Karina is a proven leader with a critical skill set that will help us digitise the lottery in an easy, secure, and responsible way.”

Previously Chief Marketing Officer at Oura, Kogan also served as SVP, Global Head of Product Marketing at Peloton, and SVP of Digital Media and Products at WarnerMedia.

Kogan joins board members Khanna, Ryan Moore (Founding Partner at Accomplice), Roi More (Co-Founder of Jackpot.com), and Yariv Ron (Co-Founder of Jackpot.com).

Kogan said: “I’ve been so impressed by the Jackpot.com team and their vision. They have an excellent track record of bringing analogue industries into the digital world and I am excited to bring my experience and expertise to help shape Jackpot.com’s future success.”