FDJ expands market presence with launch of new poker game

FDJ expands market presence with launch of new poker game
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Groupe FDJ – operator of the French National Lottery – has stepped up its growth strategy with the launch of its first online poker range.

The group has been vocal in its ambitions this year, outlining plans to expand its presence in the French gaming market.

In July, FDJ acquired L’Addition, a French firm specialising in payment management, point of sales systems and management services for the hospitality sector, detailing its desire to become France’s leading proximity payment collection and processing network.

This was later supplemented by the launch of its new payment solution brand Nirio.

Meanwhile, in September, FDJ revealed it had entered into exclusive negotiations to acquire the horse racing brand ZEturb Group.

Now, the group has released its first poker game – Jackpot Sit & Go – as ‘part of the group’s strategy to bolster its presence in the French market for online games open to competition’.

Richard Courtois, Head of Sports Betting and Poker at FDJ Group, commented: “We’re pleased to offer our players a new range of games. They’ll be able to use the ParionsSport en ligne app to enjoy a recreational poker range that is designed for all types of players.

“This move enables FDJ to round out our presence in the online gaming market, in line with our strategy focusing on growth and ongoing innovation, based on a business model that combines performance and responsibility to keep gaming fun.”

FDJ has joined Playtech’s ipoker network, featuring one of the largest communities of poker players.

In early 2023, FDJ’s range will be expanded to include all online poker formats approved by the French National Gambling Authority (ANJ). Players will be able to choose between a variety of poker formats including Sit & Go, Jackpot Sit & Go, cash games and multi-table tournaments. 

This range will also soon be available via other channels such as dedicated poker applications, downloadable software and the ParionsSport en ligne website.