Multiplayer board game Catan has become the latest addition to the Pollard Banknote instant ticket portfolio, becoming licensed in both the US and Canada.
Created in 1995, the board game sees players compete to gather resources and build the biggest settlements on the fictional island of Catan.
Catan has established a strong market awareness and presence, earning a large and loyal fan base along the way.
According to Pollard Banknote, this makes for a ‘great base’ to create ‘fun’ lottery tickets and boasts significant appeal, especially to those in the 18-35-year-old demographic.
“Board game adaptations have historically been well-performing standouts in the instant ticket category,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote.
“The addition of Catan to our licensed lineup in the US and Canada is a real coup, and we’re excited about where we can take this brand together with our clients.
“It’s an undeniable cultural force we’re confident will appeal to new and seasoned instant game players alike.”
Over 100 million people have played Catan since it was released and more than 40 million games have sold worldwide. Catan also has a digital presence titled Catan Universe, which has 550,000 monthly users.
To support strong sales and engagement, Pollard Banknote’s licensed games team offers lotteries a comprehensive turnkey programme that includes the design, programming, and printing of themed tickets, as well as various optional enhancements like second chance draws, experiential prizing, POS programmes, and digital marketing.
