The Texas Lottery has selected its long-term partners at Pollard Banknote to provide the firm’s scratch ticket manufacturing and services for the next 12 years.
Running through 2034, the new contract includes the rollout of Pollard Banknote’s ‘ground-breaking’ easyVEND In-Lane ticket vending solution to retailers across Texas.
This solution has been described as ‘innovative’ and ‘revolutionary’ and is designed to improve security while ensuring extra convenience for players who wish to add traditional scratch tickets to an existing transaction within a multi-lane retail environment.
“Our strong history with Pollard Banknote has allowed us to work closely to bring many new games and innovative products to market,” said Gary Grief, Executive Director, Texas Lottery.
“Their expertise in the scratch ticket and retail categories has helped us to introduce unique concepts that maximise revenues that benefit all Texans.
“We are excited to once again partner together to deliver products and services that delight players and grow our lottery business.”
With easyVEND, the Texas Lottery expects to leverage new sales avenues to grow revenues for the good causes it supports.
This latest agreement between Pollard Banknote and the Texas Lottery follows previous scratch ticket collaborations earlier this year, including the launch of the $20million Supreme game in May and the launch of the $5 Texas Edition Bucks & Trucks ticket two months prior.
“We are thrilled to extend our partnership with the Texas Lottery through this new contract,” added Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote.
“For over two decades we have collaborated with the lottery to deliver innovative scratch ticket products that excite and engage players.
“With the inclusion of our easyVEND solution, the lottery can now augment sales at multi-lane retailers through increased product awareness and new points of distribution to its players, leading to greater returns for good causes throughout the state.”