NeoPollard Interactive (NPi) has hailed the modernisation of the New Hampshire Lottery after the publication of its FY2022 results.
Particular praise was reserved for its ‘impressive’ ilottery sales which have continued to grow year-on-year.
The New Hampshire Lottery recorded a ‘remarkable’ 30% YoY growth in net gaming revenue of more than $36m, while the organisation also introduced a host of new products and games for its players in FY2022.
Several new features were also added to enhance ilottery player experience, such as expedited withdrawal functionality which enables players to receive their cashed-out winnings within an hour.
“We are thrilled about our successful fourth year of NH ilottery operations in the state of New Hampshire and we are looking forward to continuing to build momentum,” commented Charlie McIntyre, Executive Director, New Hampshire Lottery.
“The lottery is dedicated to engaging with and meeting players’ needs where and when they want, from any device, and we look forward to working with NPi to continue improving player accessibility and convenience in order to drive success for years to come.”
In addition to online draw-based games, New Hampshire Lottery players can access its portfolio of e-instant games from their web or mobile devices.
The New Hampshire Lottery’s ilottery games have been provided by NPi since 2018, and in FY2022, the lottery launched two multi-game progressive jackpot series, including top performing games from NPi’s Studio: VIP Ultra and Savanna Adventures.
“Our partnership with the New Hampshire Lottery has flourished yet again for the fourth consecutive year,” said Moti Malul, Co-CEO at NeoPollard Interactive.
“We are excited to continue collaborating with the lottery to support the lottery’s goals to deliver best-in-class ilottery experiences to players anytime, anywhere.”
Collaboration between the New Hampshire Lottery and NPi’s Ignite Player Marketing Team, a division of NPi’s power suite of ilottery services, resulted in several promotions, including an ilottery birthday promotion where players could receive a 100% cash match bonus, up to $200, when making a deposit using a unique promo code.
“We congratulate the New Hampshire Lottery on another impressive year in successfully utilising ilottery to modernise the lottery’s brand,” added Doug Pollard, Co-CEO atNeoPollard Interactive.
“We share in the lottery’s commitment to expanding revenue opportunities through successful programmes like ilottery that we believe will aid in maximising revenues for public education in the state.”