Texas Lottery ramps up NFL activity with Dallas Cowboys scratch ticket launch

Texas Lottery launches new Dallas Cowboys scratch ticket game ahead of NFL season
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NFL fever is well underway at the Texas Lottery after confirmation of a new scratch ticket game with the Dallas Cowboys.

Fresh from announcing a new scratch ticket game with the Houston Texans earlier this week, a similar deal has now been declared with the Cowboys, who participate in the NFC East division.

As with the Texans, this Texas Lottery and Cowboys scratch game ticket marks the 14th straight year that the two have combined to celebrate the launch of the new NFL campaign.

Representatives from both organisations introduced the newest version of the $5 game during a press conference at The Star in Frisco on Wednesday, August 24.

“The Texas Lottery is thrilled to renew its partnership with the Jones family and the Dallas Cowboys organisation by producing the 14th version of a Cowboys scratch ticket game, which has tremendously impacted public education in our state,” said Gary Grief, Executive Director of the Texas Lottery.

“The sales from this game generate important funding while providing Texas Lottery scratch ticket players and Dallas Cowboys fans chances to win great cash prizes and unique second-chance prizes that feature once-in-a-lifetime opportunities.” 

This year’s Cowboys scratch ticket offers more than $30.4m in total cash prizes in the game, including four top prizes of $100,000 and more than 4,700 non-cash second-chance prizes. Overall odds of winning an instant-win cash prize are one in 3.79, including break-even prizes.

Since the first Cowboys scratch ticket game launched in 2009, the Cowboys-themed games have generated more than $434.7m in sales, with an estimated $88.8m of that total being transferred to the Foundation School Fund, which supports public education in Texas.

During that time, $303.3m in prizes from the game has been awarded to winners and $21.7m in commissions has been transferred to retailers around the state.

Houston Texans-themed games, meanwhile, have generated $251.5m in sales since the first release in 2009, with $55.1m of that total transferred to the Foundation School Fund.

More than $171.9m in prizes from the game has been awarded to Houston Texans ticket winners and over $12.6m in commissions has been transferred to retailers.

“The partnership we have with the Texas Lottery through our new co-branded Cowboys scratch ticket is so important to us both in continuing to support Texas education,”added Dallas Cowboys Owner, President and General Manager Jerry Jones.

“This endeavour also furthers our reach to our loyal Cowboys fans across the great state of Texas as it provides our fans with exclusive experiences, and that’s what makes this partnership truly special.”