Mido Lotto reports significant state lottery play surge in first-time data reveal

Mido Lotto
Image: Shutterstock

Third-party lottery app Mido Lotto has noted a 25% increase in regular lottery play across all states where the app is available, according to its own study.

For the first time since its 2020 launch, Mido Lotto – which works as an intermediary allowing customers to order official state lottery tickets from their smartphone – has revealed the data behind its app and how it has impacted upon the seven active states where it is live, which is set to rise to 10 states by the third quarter of 2022.

The data shows one in four people in the US can order official state lottery tickets through the Mido Lotto app, which also acts as the official lottery app partner of the USL Championship outfit Oakland Roots SC.

Additionally, Mido Lotto users as a collective have allegedly saved $10m ordering tickets through the app, rather than driving to the store.

The Silicon Valley-born tech company has also noted that the average household income of a Mido Lotto app user is $96,000, 17% higher than the US national average.

Rich Wheeler, President of Mido Lotto, commented: “As we continue our expansion, we’re excited to help state lotteries generate incremental returns to beneficiaries by attracting young busy professionals who may not play lottery draw games such as Mega Millions or Powerball otherwise.

“Since draw games are the most socially responsible and profitable games for beneficiaries, state lotteries’ give-back efforts have more funding to fuel their good cause contributions benefiting local residents. And we offer the most convenient and safest way for busy people who want to order a lottery ticket on the go.”

Mido Lotto is also anticipating rapid expansion across the US as the popularity of its app continues to soar – currently, it is the highest rated transactional lottery app in the Apple iTunes Store with over 25,000 five-star reviews.