Idaho Lottery has linked with its instant ticket partner Pollard Banknote to release a family of games featuring holographic imaging to create ‘unique’ looking tickets.
Utilising Pollard Banknote’s Scratch FXtra technology, the family of games spans multiple price points including the $5 Jack of Clubs, the $10 Queen of Hearts, $20 King of Diamonds and the $30 Ace of Spades.
The Idaho Lottery is the first state lottery to begin using Pollard Banknotes’ new technology on scratch games, which combines holographic technology with the specific Scratch FX patterns.
“This Scratch FXtra family of games is a clear winner for us,” said Jeff Anderson, Idaho Lottery Director. “This unique concept in design and execution exemplifies our collaborative partnership with Pollard Banknote.
“These creative and innovative new games provide Idahoans with engaging and responsible entertainment which ultimately provides for our Do Good initiatives that benefit all of Idaho.”
The tickets launched back in May and quickly achieved results for the lottery; the opening five-week sales of this game quartet were 72% higher than the average of all other regular game families launched by the Lottery since 2012.
Furthermore, the family of games totaled 23% of all scratch game revenue in this period compared to an average of 16% across new games in the first five weeks of sales.
“The Idaho Lottery has always championed innovation,” said Krista Stepa-Ammeter, Director, Sales & Marketing, Pollard Banknote. “We are delighted the Lottery acted on our recommendation to incorporate Scratch FXtra into its latest family of games.
“Coupled with a bold, colorful design, these card-themed tickets capitalize on the upswing in casino-style scratch games in recent years, while helping the Lottery break new ground with a first-in-class offering.”
Releasing its FY22 results, Idaho Lottery secured $376.3m in ticket sales in the last year, with returns to the states’ coffers standing at a record $73m.