theLotter has recently reported significant growth in the Texas market, while its multi-state Mega Millions lottery jackpot has risen to $400m this week.
The online lottery provider launched its Texas courier service two years ago, but there has been a ‘massive growth spurt’ during the last six months, resulting in an ‘unprecedented’ number of tickets being sold for Mega Millions in Texas.
“You could call this an almost perfect confluence of circumstances,” said Peggy Daniel, theLotter’s US Managing Director.
“Our brand is now firmly established in Texas. People know that we provide access to the state’s lotteries via our website. We operate on the basis of the most stringent guidelines from the Texas Lottery Commission and in complete accordance with legislation.
“Customers recognise us for being a reliable provider and that’s why they place their trust in us time and time again.”
The Maltese firm – which was forced into issuing a scam warning to players earlier this year – provides incentives such as every 10th ticket free and notifies its customers after they have won a prize.
Daniel added: “Winnings of up to $600 are transferred directly to a client’s account; bigger prizes can be collected in person at Texas Lottery offices.”
Asked about the company’s ‘secret’, Daniel responded: “Well, trust builds up over time, that’s one.
“But lately, US and Texas lottery jackpots have been very high, too.
“People in the Lone Star State love playing lotteries and really enjoy the enormous prizes on offer right now. Besides, the site is fun, placing orders is easy, we’ve had many winners recently… so, yes, it’s no surprise that Texans keep coming back.”
The good news continues for theLotter, which launched its Australian online lottery messenger service this week, marking the latest move in its geographic expansion.