European Lotteries (EL) has unveiled its new EL Environmental Initiative, placing an emphasis on promoting sustainability throughout the lottery sector.
Unveiled at EL Industry Days 2022, the initiative is designed to ‘create a collective dynamic among EL members on concrete commitments in the environmental field’.
Environmental issues are increasingly becoming prevalent, particularly among millennials and Gen Z consumers, who are more likely to interact with a brand if they are actively working on their ESG approach.
Through its scheme, EL is aiming to implement measures across its membership, including monitoring the use of paper coming from certified sustainable forests for paper instant games and the regular monitoring of greenhouse gas emissions throughout core operations.
The collective has invited its members to voluntarily commit to the scheme and exchange best practices on environmental issues ahead of presenting findings at the 2023 EL General Assembly in Sibenik.
EL celebrated that lottery industry executives could be brought together once again following the Covid-19 pandemic with Industry Days. in a special segment, a lottery CEO interactive Directors Table took place, with CEOs such as Stephane Pallez, Romana Dernovšek Hansjörg Höltkemeier joined by Jay Gendron and Patrick McHugh.
The panel agreed that lotteries have become faster in tier operations, more efficient, flexible and more innovative in approach since the pandemic.
Finally, EL industry days also allowed the collective to discuss other key talking points dominating the industry including the results of its Research Study on Young Generations and Games. Aiming to identify relevant and unique ideas in terms of product development to engage young players, the study found that young people prefer games based on both luck and skill.
The study also advised members to produce more entertainment games to create a wide portfolio to satisfy the many needs of future generations of players.
Giving his thoughts on Industry Days 2022, EL President Hansjörg Höltkemeier commented: “After two long years of being apart, the 2022 EL Industry Days brought together our members in a setting to (re)connect. I am delighted to see that happen. With the current situation unfolding in front of our eyes, it is more important than ever to work together.
“This was a moment to rejoice but to also reflect on the past, present and future. It was a pleasure to see friends and colleagues, to meet and to exchange both business-wise and personally. Diverse we may be, but united we stand for society.”