IGT has confirmed that its sports betting partnership with SuperBook Sports has been extended to Tennessee.
Marking the fourth state where the two parties are teaming up to bring mobile sports betting, Tennessee follows Colorado, New Jersey and Arizona as states where the partnership is live.
“Given SuperBook Sports’ roots and legacy in Nevada, we’ve had an opportunity to watch the enterprise grow from a single, iconic location in Las Vegas, to a growing multi-state sportsbook operator,” said Joe Asher, IGT President of Sports Betting.
“The IGT PlaySports-powered sportsbook that SuperBook Sports created for Tennessee can scale for any market opportunity and evolve in parallel with player preferences and behaviors.”
SuperBook Sports leverages IGT’s PlaySports technology for both retail and mobile sports betting.
IGT has recently confirmed it will deliver almost 1000 VLTs to Manitoba Liquor and Lotteries, enhancing its global lottery contracts, as well as extending its partnership with the Kansas Lottery.
“Over the last two years, IGT PlaySports has played a strategic role in helping SuperBook Sports engage sports fans across the US and achieve our growth goals,” said Jay Kornegay, SuperBook Executive Vice President.
“We’re excited to bring the SuperBook Sports mobile betting app to Tennessee and to introduce players throughout the State to our signature promotions and highly competitive, localized sports betting offering.”
