The Office of Gambling Regulation of Slovakia has announced that it will publish the ‘Concept of Responsible Advertising‘ set of guidelines designed to raise gambling advertising standards on all platforms.
Updating existing guidelines, the document intends to inform licensed operators and media entities of acceptable standards when advertising gambling products to Slovak consumers.
Operators and media stakeholders have been instructed to follow the document as the “starting point for the introduction of new self-regulatory and control mechanisms”.
New advertising guidelines are required to strengthen the Slovak government’s gambling regulatory objectives to ensure a safe marketplace for national consumers, prevent crime and maintain public safety against gambling disorders.
In 2019, the ‘Slovak Gambling Act’ was redrafted to follow European Commission rules on market competition, which resulted in online casino and poker being withdrawn from the monopoly domain of state-owned operator TIPOs.
The Office of Gambling Regulation was established as the market’s new licensing and regulatory authority, in which incumbents are required to have a domiciled business in Slovakia.
“It is socially desirable that Slovak gambling advertising has clear standards and responsible content,” said Director General of Slovak Gambling David Lenčéš. “That is why we are coming up with the Concept of Responsible Advertising.
“This initiative of our office consists in opening a professional partnership discussion. It is mainly about the intensity, focus and content of advertising.”