NLA Ghana seeks ALA alliance in drive for revenue boom

Ghanaian National Lottery Authority
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The Ghanaian National Lottery Authority (NLA) has sought assistance from members of the African Lotteries Association (ALA) in an attempt to increase its revenue streams.

As reported by MyJoyOnline, the NLA has acknowledged the importance of improving its operations and is determined to translate that into huge revenue generation.

This follows the recent decision to issue licences to 16 private lottery operators in Ghana as the country seeks to ‘sanitise’ the industry.

Sammi Awuku, Director General of NLA Ghana, commented: “It is important we collaborate with our colleagues in other jurisdictions to understand how they have been able to sustain and raise revenue in various products of the lottery operations.

“They have gone ahead of us in [the] sports lottery and we see this as a great opportunity to tap into their expertise.”

Awuku was speaking at last weekend’s African Grand Horse Racing Competition, held in Marrakech, Morocco, making it the first time the event has been held in Africa. Historically, the event has taken place in Paris Vincennes, France.

12 African countries took part in the event, in addition to European representatives.

The competition included a half-day seminar which brought together delegations from African lotteries, who discussed various topics related to current events in their industry.