Bingoal has bolstered its player protection tools in the Netherlands after selecting Neccton’s ‘mentor’ software’ in its online casino and sportsbook.
Neccton has strong visiblity in the European lottery market, currently counting Lotto NZ and Lotto Hessen among the names of lottery operators using its responsible gaming tools.
The mentor software tracks possible problematic gambling behaviour using real-time data analysis, helping to flag up potential issues at the earliest opportunity. The tool recognises triggers such as a significant increase in deposit frequency, alerting the operator and helping the player to make better-informed decisions about their play.
“We started our research in gambling 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming,” commented Dr Michael Auer, Director and Head of Development at Neccton.
“We have shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer. We are proud to assist millions of players across dozens of brands around the world and to add Bingoal to this family.”
A Bingoal spokesperson said: “We are always looking for tools to improve our platform in order to better protect players from the potential risks of gambling addiction. Dr Michael Auer is an expert in the field of responsible gaming and that expertise is passed on to the mentor tool. For Bingoal it was a logical choice to choose mentor as a responsible gaming tool.
“mentor will help us to detect and approach players who show risky gaming behaviour in a proactive way. In this way we can ensure that we can build a lasting and loyal relationship with our players so that participating in gaming is and remains a pleasure.”
