The Ecuadorian National Lottery brand BET593 has been announced as the newest shirt sponsor of the most successful football club in the country, Barcelona Sporting Club.
According to the terms of the partnership, BET593 will not only support the senior men’s team but will also support the women’s and junior teams. Lottery branding will also have a presence in the stadium, on LED billboards, and in other marketing initiatives.
Carlos Alfaro Moreno, President of Barcelona, noted that the six-year alliance unites them with the National Lottery, whom he defines as a “sponsor with tradition”, referring to the “pleasant moments of the 80s and early 90s, linked to the success and international commitments of the club”.
Furthermore, he highlighted José Enrique Rivas of the National Lottery for his key role in signing the agreement.
Likewise, the General Manager of the National Lottery, Jorge Medina, assured stakeholders that the signing of this agreement is a “historic” moment for the organisation, adding: “After more than 20 years we returned to a great Ecuadorian soccer player, remembering when we were in the team jersey as its main brand.”
Concluding his remarks, Medina stated: “The most important thing about this agreement is that we will not only focus on the first team, but we will give all the support to the Formatives and the Women’s team.”