Loto-Québec has confirmed the launch of its first-ever branded slot game in a significant deal that bolsters its partnership with the developer 1×2 Network.
Initially forming their alliance in 2020, this latest development allows players in Quebec to experience online slots via Branded Megaways for the first time.
Rory Kimber, Account Management & Marketing Director at 1X2 Network, commented: “Branded Megaways slots offer an experience like no other and it is great to see that the people of Quebec can now experience the edge of your seat thrills they provide combined with Loto-Québec’s brand.
“We have a long and well-established relationship with Loto-Québec and the launch of its first branded slot via Branded Megaways™ really takes this to the next level.”
Branded Megaways provide regional operators the chance to alter certain design aspects, such as incorporating their own logo or colour scheme. The move opens up the ability for Loto-Québec to express its own personality, character and voice in a game that is ‘instantly recognisable’ as Megaways title. This is accomplished through use of standard Megaways features such as the logo, fonts and symbols and combining them with the customisable elements.
Stéphane Martel, Head of Products and Innovation at Loto-Québec, added: “By working with 1X2 Network and leveraging its Branded Megaways concept, we have been able to launch a truly unique slot for our players. Our Branded Megaways slot is a great addition to our growing online casino game portfolio.”