Nederlandse Loterij has bought a majority shareholding in Lotify, a digital platform for organising fundraising lotteries and giveaways.
Following the completion of the deal, Nederlandse Loterij will facilitate its beneficiaries and other fundraising parties to organise their own lottery or giveaway that complies with Dutch legislation and regulations.
Niels Onkenhout, CEO of Nederlandse Loterij, commented: “Income is under pressure at many sports clubs and charities.
“An own lottery is an interesting way for sports associations, associations and charities to raise more funds, but they sometimes lack the knowledge, resources and manpower to efficiently organize their own fundraising lottery or giveaway.
“The Dutch Lottery can now help with this and thus contributes to the regulation of often local initiatives. This fits in seamlessly with our role as executor of the Dutch games of chance policy.”
Prior to the takeover in 2019, Nederlandse Loterij carried out a successful pilot scheme with Lotify, establishing a relationship between the two organisations.
Guy van Iperen, CEO of Lotify, added: “Since we started Lotify, the driving force for us has been: making a social impact. With our platform, we facilitate a modern form of fundraising lotteries and giveaways.
We believe that this is the solution for charities and associations to raise more funding in a fun and responsible way. Through the collaboration with the Dutch Lottery, we add almost 300 years of experience with games of chance to Lotify. In this way we can reach even more organisations to organise lotteries and giveaways in a responsible way and to make even more impact.”
Nederlandse Loterij is one of only 10 platforms and operators to hold a license in the newly regulated online marketplace following the implementation of the remote gambling act.