boosts marketing potential with Greg Potts Global VP of Affiliate Success hire has confirmed the appointment of Greg Potts as its Global Vice President of Affiliate Success.
Image: Shutterstock has confirmed the appointment of Greg Potts as its Global Vice President of Affiliate Success.

Boasting 25 years of experience in strategic marketing, Potts is tasked with leading the development of the company’s B2B growth strategy and will oversee the recently launched Global Affiliate Marketing program.

Particularly, his responsibilities will include developing multiple recurring revenue streams for the company by adding new master affiliates and sub-affiliates. He will also provide partners with tools designed to accelerate the growth of product sales. 

“On behalf of the entire team, we’d like to welcome Greg. We expect that his experience and track record of successfully implementing affiliate market programs will be significant assets as we execute our strategic plan to expand and grow our B2B2C segment,” commented Tony DiMatteo, CEO and Co-Founder of

Combined with our targeted marketing campaigns in our B2C segment, we anticipate reaching a wider audience and accelerating growth in both segments in 2022 and beyond.” 

Potts has worked in marketing for almost three decades and most recently worked as Senior Sales Executive for Vericast, overseeing the firm’s affiliate marketing program and specialising in customer activation and media campaigns.

Prior to his role at Vericast, Potts worked with brands to help engage the technology needed to fully support their B2B2C marketing programs.

“I am thrilled to join, which has already developed an impressive B2B business, including several blue-chip affiliates and easily-integrated API software. With the recent launch of the Global Affiliate Marketing Program, Lottery has the opportunity to greatly expand its B2B2C user base, and I look forward to helping the Company realize this growth,” Potts added.