Louisiana Lottery sales soar as scratch-off ticket demand surges

The Louisiana Legislative Auditor has published its financial examination of the Louisiana Lottery for FY2021, revealing revenue increases of 22.7% year-on-year
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The Louisiana Legislative Auditor has published its financial examination of the Louisiana Lottery for FY2021, revealing revenue increases of 22.7% year-on-year.

The sales jump was spearheaded by scratch-off ticket-based revenue, which surged by 26% YoY up to $333.36m. Auditors noted that this success was attributed to ‘strong consumer demand and an effective sales network of licensed lottery retailers.’

Furthermore, the launch of instant fast play games on June 28 proved to be successful, given that sales in the first 48 hours of its launch totalled $405,903.

Despite the surge in sales, the lottery’s final net position decreased YoY by $275,000 to $12.51m.

This is due to rising expenses throughout FY2021, which increased by 22.03% up to $625.06m. 

Prize money paid out to winners increased by 27.3% to $353.85m, meanwhile, the total amount transferred to the state treasury also increased by 15.8% to $207.49m.

The lottery is continuing to strengthen its scratch-off portfolio as it recently announced the launch of two new scratch-off games in association with the New Orleans Saints ahead of the new NFL season.

President Rose Hudson commented at the time of the scratch-off launch: “It’s that time when everyone is ready to get back to exciting football action, so these game names really say it all.

“The Saints have always had a way of uniting us as Louisianians and that hasn’t changed even under trying circumstances.”