Genius Sports has announced that it has signed a multi-year agreement with the British Columbia Lottery Corporation (BCLC) to become its official data provider.
The firm has been appointed by BCLC to support its expansion into sportsbook operations as Canada begins to legalise single-event sports wagering.
As part of the multi-year package, the lottery will incorporate Genius Sports’ LiveData and LiveTrading products to help provide real-time data and accurate pricing techniques for sporting events around the globe.
Included in the package is data from sporting competitions including Canadian Premier League, English Premier League and Euroleague Basketball, which is officially licenced to Genius Sports by each competition’s relevant governing bodies.
Genius Sports CEO Mark Locke, commented: “BCLC’s partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognizes the importance of official data in helping to protect consumers whilst delivering the most secure and compelling products for their customers,”.
“Products and services powered by the fastest, most accurate and reliable data will reinforce BCLC’s competitive advantage and help Canada fulfil the massive potential of its sports betting market.”
BCLC is seeking to expand into sports betting markets as Canada continues to legalise the trade. Currently, it operates as a provider and manager of gambling across British Columbia, Canada’s third-largest province, including casinos, lotteries and bingo.
