Google opens Play Store gambling app downloads to 15 new markets

Google has announced it will allow real-money app downloads for a further 15 countries after updating its Play Store developer terms and conditions.
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Google has announced that it will allow real-money app downloads for a further 15 countries, including the USA, after updating its Play Store developer terms and conditions.

Since 2017, Google has allowed its Play Store platform to process unrestricted real money app downloads for the UK, France and Ireland markets. It also allows Brazilian users to download state-licensed lottery and horse racing wagering apps.

Offering a limited service to date within multiple jurisdictions, the majority of Android users have chosen to download real money apps directly from operator websites.

From March 1, Google’s Play Store will allow real money app downloads for the markets of Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, Sweden and the USA.

In its updated policies, the technology company states that app developers will be required to fulfil specific application processes for each marketplace.

Developers must hold a valid gambling licence for their app’s desired marketplace and must comply with the gambling laws and industry standards of each jurisdiction they have applied for.

Google warns that apps will be directly removed if their offers exceed the scope of the gambling licence. All apps must be registered as ‘Adult Content’ and clearly display user information on responsible gambling prior to user download.

Industry design and innovation studio Degree 53 has welcomed the Play Store development, but warned developers to closely monitor further updates impacting design and UX requirements.

Degree 53 commented: “We’re yet to see if Google will also bring any rules regarding app design and UX, similar to Apple’s Design Guidelines concerning container apps.

“We advise all app owners to create their apps with the latest design trends and as much native functionality as possible to future proof their products and create an enjoyable experience for their customer.”