Pollard Banknote Limited has announced the addition of Atari, one of the world’s most iconic consumer brands and entertainment producers, to its portfolio of licensed games.
Atari’s inclusion in Pollard Banknote’s Retro Collection enables lotteries to access memorable video game titles such as Pong, Centipede, Missile Command, Tempest, and Asteroids.
The brand and its suite of arcade games have both global recognition and generational appeal. Instant tickets that feature its games will likely attract the attention of a broad range of players, from those who enjoyed the games during the ‘golden age of gaming’, to new players that love its nostalgic appeal.
Brad Thompson, Vice President of Sales & Marketing at Pollard Banknote, said: “The Atari brand and the game titles within the brand, offers lotteries an excellent opportunity to launch instant tickets that will be immediately recognizable in the marketplace. We are excited to add these titles to Pollard Banknote’s growing Retro Collection of licensed games.
“When you combine these iconic brands with the stunning ticket art and entertaining gameplay Pollard Banknote excels in producing, lotteries will reap the rewards by attracting the attention of both existing and new players drawn to the iconic Atari games.”
Pong, released in 1972, is regarded as one of the earliest arcade games to achieve commercial success in the video game industry. Asteroids, with its intergalactic space theme, is considered a genre-defining game in addition to being one of the best-selling games of all time.
Missile Command and Centipede both have an ‘over the shoulder’ gameplay style. In Missile Command, players must evade missile strikes. In Centipede, players need to defeat a collection of angry spiders, scorpions, fleas, and the namesake centipede.
Tempest is a three-dimensional game where players must survive the litany of enemies that invade the game.
To support strong sales and engagement, Pollard Banknote’s licensed gaming team offers lotteries a comprehensive turnkey program that includes the design, programming, and printing of themed tickets, as well as various optional enhancements such as second chance draws, merchandise prizing, a POS program, and digital marketing.
Earlier this month, Pollard Banknote completed the acquisition of Next Generation Lotteries.