Intralot Brasil has extended its agreement with Brazilian football team América Futebol Clube. According to the Brasileirão Série B team, the gambling and lottery operator will sponsor its YouTube channel and offer exclusive content to strengthen the relationship between the club and the fans.
The media channel, TV Coelho Keno Minas, will aim to expand the day-to-day news coverage of the team, as well as detail the updates and benefits of the personalized gaming platform exclusively designed for América fans.
According to an official statement, there will be prizes every four minutes and the percentages of the value of each bet will go directly to the team’s revenues.
Early Lemos, Commercial and Marketing Director of América, said: “Once again, Intralot takes a step forward and strengthens its alliance with América.
“This is another demonstration of the strength of the relationship between América and Intralot, which started with an agreement in August and then progressed by sponsoring our jerseys. We’re very happy with the support that the company will give TV Coelho.”
The initial agreement established the creation of a personalized gaming platform, through which fans can bet on Keno Minas Online and compete in 283 daily draws.
Furthermore, the deal between the Brazilian team and Intralot set that 60% of the revenue from the bets are also returned in prizes to the players.
