NeoPollard Interactive LLC has lauded the Virginia Lottery on the successful launch of its comprehensive iLottery program this month. In a statement, the firm said it was honored to strengthen its longstanding partnership with the Virginia Lottery through a five‐year contract extension to October 2026, with an option for renewal to 2031.
NPi first partnered with the Virginia Lottery to provide an enhanced esubscriptions solution and related services in 2016, following a competitive procurement process. Since then, the Virginia Lottery has been leveraging NPi’s NeoSphere iLottery platform and NeoDraw Central Gaming System to enable an end‐to‐end digital experience for players to purchase subscriptions online for Mega Millions, Powerball, and Cash4Life games.
The esubscriptions solution has grown significantly since launching in 2016, slated to generate $18m this fiscal year and marking an increase of approximately 27% over fiscal year 2019. Virginia Lottery is just the sixth lottery in the US to offer the capability for players to purchase a full suite of lottery games online.
NPi said that the timing of the July launch is significant in that it coincides with the introduction of legislation enabling online lottery sales.
“The collaboration between the Virginia Lottery and NPi teams demonstrates a shared commitment to bring a top quality online lottery option to Virginians,” said Virginia Lottery Executive Director Kevin Hall. “We are excited that our customers now can access our games wherever they are and whenever they want.
“By modernizing the way we deliver our products, we provide the convenience consumers have come to expect and also strengthen our ability to continue generating millions of dollars for Virginia’s K‐ 12 public schools.”
“NPi is honored to celebrate with the Virginia Lottery team who worked tirelessly to ensure a successful launch of its iLottery offering today – the first day authorized by the legislature,” said Liz Siver, General Manager, NeoPollard Interactive.
“This exciting day is the culmination of the Virginia Lottery’s careful attention to every fine detail of its program planning, strategy, and goals to ensure it will delight players and maximize funds in support of public education. We are grateful to our partners in Virginia for entrusting the success of its iLottery offering to NPi!”
The contract extension provides for an additional term of NPi’si lottery managed services including player experience services such as NPi’s 24/7 Customer Support Center and game content and development as provided by NPi’s in‐house Game Studio.