Online lotto betting operator Lottoland, in conjunction with the British Red Cross, has officially launched a digital scratchcard that will be made available to play on the Lottoland UK site with 20p of every £1 stake going directly to the British Red Cross.
Anna Lovell, Head of Corporate Partnerships at the British Red Cross, welcomed the initiative, saying: “We are delighted to be launching this digital scratch card with Lottoland. Their support alongside all our partners means we can continue our vital work to reach and protect the most vulnerable people during times of crisis.”
The announcement follows on from the recent launch earlier this month which saw Lottoland unveil its charity lotto betting game in the UK, called Win-Win Charity Lotto.
The new game, which has a jackpot of £250,000 for every draw, is Lottoland’s first charity focused lotto in the UK, with 20p of every £1 bet being donated to four charities – British Red Cross, Hospice UK, Keep Britain Tidy, and The Marine Conservation Society.
Lottoland CEO Nigel Birrell added: “The British Red Cross is such an important charity and we are really proud to be able to launch a scratchcard in support of this great cause, and the work that they do.
“As a business, we are always looking for ways to offer our customers more choice through our games and lotto product. This scratchcard is something we are delighted to be offering, by providing an option for those who want to play for a chance to win, as well as supporting a good cause.”