Online betting operator Lottoland has announced the official launch of its first charity focused lotto in the UK, the ‘Win-Win Charity Lotto’ that will see 20p of every pound bet donated to charities.
Lottoland CEO Nigel Birrell stated: “We are delighted to be able to launch our charity lotto betting game here in the UK and are delighted to have these four fantastic charities on board, all of whom support amazing causes.
“The whole team at Lottoland are excited to see the launch of the Win-Win Charity Lotto, it’s something we’ve been working on for some time and absolutely feels like the right step for the business. We believe we’ve found a good balance, as the respective charities will all appeal to a different audience and yet are all equally, immeasurably important in what they do.”
The charities in question are the British Red Cross, Hospice UK, Keep Britain Tidy, and the Marine Conservation Society, with the lotto set to cost players £1 for the chance to win a fixed prize sum of £250,000 every draw.
Katherine Ross, Head of Corporate Partnerships at the British Red Cross, stated: “The British Red Cross has been supporting people at every stage of crisis for over 150 years, both in the UK and around the world. In the aftermath of a crisis, we are there to help people rebuild their lives and create a more sustainable future.
“In the UK, we respond to an emergency on average every four hours, from fires and floods to power outages and terror attacks. Through the kindness of our supporters, we can continue our vital work to protect the most vulnerable people.”
The game format and results will be based on the popular French Lotto, with draws taking place every Monday, Wednesday and Saturday. Five balls will be drawn out of a total of 49, with 10 bonus balls up for grabs.
Tracey Bleakley, CEO at Hospice UK, commented: “Hospice UK are delighted to be partnering with Lottoland on the Win Win Charity Lotto. Hospice UK is the national charity for hospice and palliative care. The Win Win Charity lotto will help us continue our work to ensure all adults and children living with a terminal or life-shortening illness receive the care and support they need, when they need it.”
Mike Crossley, Director of Fundraising and Marketing at The Marine Conservation Society concluded: “At what is such a challenging time for charities across every sector, it’s fantastic to have the support of Lottoland. The money raised by players of Lottoland will be immensely valuable to our ongoing work fighting for our ocean, working towards a cleaner, better-protected, healthier future where both nature and people thrive.”
More information regarding the new charity lotto can be found at www.lottoland.co.uk.
