Intralot and Sportradar combine to enhance player engagement in Peru

Lottery and sports betting firm Intralot has confirmed it will work alongside sports data specialist Sportradar to enhance the sportsbook offering of its Peruvian-based partner, Intralot de Peru.

The two firms will combine to add to Intralot de Peru’s esports portfolio with game titles including Counter Strike, League of Legends, Dota2, Star Craft II, Call of Duty and Overwatch as well as the electronic Leagues of Fifa20 and NBA2K.

As new games are added to the Peruvian firm’s roster, Intralot believes that there will be an increase in engagement among the current player community and potential to attract new customers. 

Alberto D’Angelo, CEO of Intralot de Peru, stated: “We are pleased to successfully introduce esports betting in Peru and enrich our sportsbook. As the leading betting operator in Peru, we continuously look at ways to expand the entertainment options for our players and enhance their experience; Intralot has been a trusted and reliable partner in this effort by demonstrating operational expertise both in retail and digital helping us grow our operation.”

Until recently esports remained very much under the radar in terms of a betting option. However, disruption to live sports forced by  COVID-19 saw the virtual market thrust into the spotlight. ross win from esports betting is projected to grow by almost 40% this year and is expected to double in size by 2024.

Recent market research indicates betting on esports is growing just as fast, if not faster, than esports itself, with the virtual substitute for live sport becoming more popular due to it offering an attractive alternative proposition parallel to there being an increased demand for content. 

Christos Dimitriadis, Intralot’s Group CEO, added: “We are excited to continue to innovate with our long-term partner Intralot de Peru and create value that capitalizes on the transformative power of our technology. In a booming market like esports betting, it’s all about gaining a first-mover advantage and Intralot de Peru has proven its forward-looking strategy by trusting INTRALOT’s proven solutions and world-class customer service that will drive the Lottery’s growth and ensure increased returns for the Peruvian community.”