German lottery group ZEAL Network has expanded its suite of charity lottery products, an area which it has been focusing on much more over the past year.
The Hamburg-based company announced the launch of Traumautoverlosung yesterday (14 April). Traumautoverlosung translates as ‘Dream Car Raffle’, and follows the launch of the Traumhausverlosung ‘Dream House Raffle’ in 2024.
Traumautoverlosung is the firm’s third charity lottery. Management of the platform is split between two subsidiaries – Dreamfy, which operates the platform, and Lotto24, which handles marketing and sales.
The charity’s first draw will offer a Porsche 911 GT3 RS as the grand prize, with 250,000 tickets for sale. The group will donate 20% of all proceeds to charity, in partnership with Johanniter, a charity network specialising in medical, social, and humanitarian causes.
Michael Lee, founder of Traumautoverlosung, said: “With Traumautoverlosung, we are focusing on cars that are otherwise out of reach for many people – highly desirable models that are often difficult to obtain on the market.
“Our goal is to translate this demand into a transparent, digital product with clearly defined mechanics.”
The expansion of ZEAL’s charity lottery activity comes after another successful year for the company with revenue up year-over-year. The group’s trio of charity lotteries sit alongside its traditional lottery products, Lotto24 and Tipp24.
The group declared revenue of €218.5m (£189.9m) and EBITDA of €68.8m, up 16% and 11% respectively from €188.2m and €61.9m the year prior, respectively. Though marketing expenses continued to rise, this has helped the group continually acquire new customers.
Launching a new charity lottery may have ZEAL secure even more customers, and therefore more ticket sales and revenue, during 2026.
“We are pleased to further expand our core business with attractive new products,” said Stefan Tweraser, Chief Executive Officer of ZEAL Group. “Traumautoverlosung is another step towards diversifying our portfolio and reaching new target groups.”