Australia’s Lottery Corporation will adopt a new operating model, prompting a flurry of media speculation around its share price over the past 24 hours.
The Sydney-headquartered lottery company plans to divide its business into three distinct divisions – lotteries, keno and digital, with support from three other divisions.
Behind the three customer-facing divisions are three internal ones, Financial and Corporate Services, Strategy, and People and Brand. The changes will be implemented from 1 July 2026.
The new corporate strategy comes amid a new era of leadership for the Lottery Corporation, which is heading into its fourth year of operations since divesting from Tabcorp back in 2022.
Wayne Pickup became Managing Director and Chief Executive Officer of Lottery Corporation in November last year, with his appointment having been confirmed during the summer.
He joined the company from Allwyn, the world’s largest listed lottery company, where he had been working as CEO of Allwyn North America. Prior to this he had worked for Lotto NZ and IGT (now Brightstar).
Commenting on the group’s new business structure, Pickup remarked: “We have a strong foundation and our strategy has served the Company well, but we can unlock more value.
“This new structure gives us the clarity and accountability to accelerate our evolution as a digital entertainment company, concentrate on local market growth and make faster, better decisions.”
On the topic of leadership, Lottery Corporation has also confirmed who will take over management of each newly created division. Each division will be headed up by a respective Chief Operating Officer.
Callum Mulvihill has become CCO – Lotteries, the division which encompasses the group’s core lotteries product across both retail and online verticals.
The digital division will be headed up by Loren Somerville as CCO, with a mandate to drive digital lottery sales and enhance its app and web experiences.
Finally, Anthony Moore has become CCO – Keno, which as the name suggests oversees the group’s keno operations. He has been assigned a remit of improving customer position and achieving the target of making Lottery Corporation keno ‘the game of choice’ for venues.
There have also been some c-level changes at the company, with Rob Ure taking on the role of Chief Strategy Officer, Michele Williams the role of Chief People and Brand Officer, while Chief Financial Officer Adam Newman will take on new responsibilities covering Legal, Risk, Cyber and Technology.
In the aftermath of the announcement, there has been some close media monitoring of Lottery Corporation’s market position in Australia with some outlets noting a drop in share price, though as of 6 March it is beginning to rebound.