US lottery courier app Jackpocket is broadening its product horizons with a two-week sweepstake competition, christened The Winnerverse.
The sweepstake commenced yesterday (18 August) and will run until 29 August. The contents will give away $250,000 in lottery credits to 2,500 winners.
Jackpocket highlighted that this is its biggest giveaway yet. The company may be banking on initiatives like this to further expand its customer base across the various states it is active in.
Participants can sign up to the sweepstake through X or Instagram, whereby they are redirected to the Jackpocket app to make a purchase which they must subsequently share on social media with the #JPWinnerverse tag.
Customers can also do so simply via accessing the Jackpocket app directly, where the sweepstake is listed under promotions. Winners can claim $100 in lottery credits which can be used for up to 365 days after the win, and can only win once.
Lottery couriers have proven quite popular in the US, though coming up against some regulatory hurdles in recent years. Although one of the biggest, Jackpocket finds itself competing against the likes of Lottery.com, Lotto.com, Jackpot.com and TheLotter.
Couriers’ regulatory debacle
Initiatives like its new sweepstakes may help Jackpocket retain customers and acquire new ones in an increasingly competitive lottery courier space. The firm has emerged as one of the leaders in this, with its success noted by sports betting giant DraftKings last year.
Couriers are also coming up against heightened regulatory scrutiny, however. So far only two states actually have regulatory regimes covering couriers, but others like Arizona and Oregon are looking to also regulate the sector.
Jackpocket has actually found itself at the centre of the regulatory debate around couriers, partly due to its ownership by DraftKings. A winning lottery ticket purchased via Jackpocket by a woman in Texas and picked up from a DraftKings-owned retailer added fuel to the fire of an already intense debate around couriers in the state.
This debate itself was sparked by an incident in 2023 in which an out-of-state group of individuals spent $25m to buy 99% of winning lottery combinations, ultimately claiming a $95m jackpot.
It finally ended earlier this year with Texas legislators voting to abolish the Texas Lottery Commission (TLC), while couriers will likely find themselves subject to more regulatory scrutiny.