Brightstar Lottery will tackle the lottery market of Saxony, Germany, with its most advanced technology suite.
The global company moved into the region after winning a public tender to run the Saxony Lotto for the next seven years. Now, Brightstar will deploy Aurora, its proprietary retail system technology, alongside its cloud-based software to modernise the lottery.
Frank Schwarz, Lotto Saxony CEO, said: “The quality and reliability of Brightstar’s world-class lottery technology and operational support, along with its team’s knowledge of Lotto Saxony’s business needs are some of the reasons why we have partnered with the Company for 30 years.
“We look forward to upgrading our central system to Brightstar’s sophisticated platform and the many benefits its components will produce.”
Aurora is part of Brightstar’s wider omnichannel solution, scaling innovation and profitability for lotteries. Lotto Saxony will benefit from a wide range of applications, tools and reporting capabilities that will optimise its transaction processing, game management and back-office operations.
Marco Tasso, COO of Brightstar’s International and Italy Operations, added: “This new seven-year contract marks an exciting chapter for Brightstar and Lotto Saxony as we work together to modernize lottery solutions throughout the state.
“Brightstar’s high-performing central system and peripherals will enable Lotto Saxony to manage its business more efficiently with the confidence in knowing the technology is secure, dependable, and responsible.”
Brightstar has been trading on the NYSE under that name since 2 July. Formerly IGT, it sold its Gaming and Digital branch for $4bn cash to a holding company under private equity fund Apollo Global Management. This was done so that it can transform into a standalone lottery technology supplier.
A total of $2bn from that sale was used to reduce company debt, while $1.1bn was leveraged to increase value for shareholders, with cash dividends for common shares at $3 per share.
Brightstar’s recent Q2 results also highlighted further efforts made by the company to seal off any cracks post-transaction, such as expanding its cost reduction programme to $50m.