Brazilian gaming and lotteries technology firm Apostau is on an expansion mission across the state of Paraná, opening video lottery rooms at several locations.
The company has set itself a goal of launching 80 video lottery stories in strategic cities across Paraná, the fifth most populous of Brazil’s 28 states, by the end of 2025.
Its latest launch was in the state capital of Curitiba, opening a video lottery room at the Jockey Plaza Shopping centre, as reported by SBC Noticias – Brasil.
This is a significant moment for the firm with the Jockey Plaza being one of the largest retail and commercial shopping centres in Latin America, potentially exposing the firm’s product to thousands of local customers.
The launch follows the opening of video lottery rooms in Foz do Iguaçu and a store in Paranavaí, both in May. The stores are open from 12pm-2am seven days a week and 12pm-12am Monday-Friday, respectively.
The launches form part of a wider camping by the firm, christened ‘Game Without Borders’, which aims to offer lottery and gaming products and services to local players and tourists across various regions of Brazil.
Apostau has stood out as one of the key players in Brazil’s gaming market, having been one of the first companies to secure a licence under the ‘Bets’ licensing regime launched on 1 January 2025.
The first seven months of the Brazilian nationwide betting and gaming market have seen substantial growth but also extensive regulatory debate. Sports integrity, player protection, taxation, and the potential re-opening of bricks-and-mortar casinos, are all issues which have come to the forefront.
For the country’s lottery sector, the most significant debate has been around the prevalence of municipal lotteries, smaller local lotteries which operate within a municipality such as a city, but which often cross over jurisdictions with state lotteries.
Municipal lotteries first emerged after a 2020 Supreme Court ruling stated that federal and state governments do not have a monopoly over lottery operations – but they have also never been explicitly legal, causing some friction between municipal, state and federal lotteries.