Lottery.com and its Sports.com brand sponsored the Indianapolis 500 over the weekend, marking its official motorsports debuts in the NTT IndyCar Series.
Callum Ilott was seen driving the No. 90 car for Prema Racing under the Lottery.com banner, whilst Louis Foster, racing the No. 45 car for Rahal Letterman Lanigan Racing, was showcasing Sports.com branding.
The dual-driver sponsorship forms part of a wider multi-channel growth strategy to elevate Lottery.com and Sports.com into category-defining brands across digital gaming.
Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com, said: “After two years of restructuring the company, this moment represents far more than a couple of sponsorships.
“It’s a global brand relaunch for Lottery.com and a coming out party for Sports.com on one of the most visible platforms in the world, the Indy 500.”
The partnership certainly brought significant exposure for the lottery courier app, with the Indianapolis 500 being the most attended single-day sporting event in the world, often drawing a crowd of 400,000, with a total of 350,000 attending last weekend.
The company has been eyeing up wider exposure over the past few months, with more visibility for the Sports.com brand a particular priority.
Lottery.com has been looking to carry out a technological upgrade of the platform, including via acquisitions. Securing brand visibility via high profile sports events falls strongly in line with this wider objective.
“This dual-driver partnership at this year’s Indy 500 symbolises the power of high-impact branding, strategic timing, and visionary alignment,” McGahan continued.
“We’re proud to showcase our brands at such an iconic race and excited to deliver long-term shareholder value through such brand awareness initiatives.”
The race concluded with Lottery.com partners, Foster and Illiot, coming in 12th and 33rd place respectively, having begun in row seven. In Illiot’s case, the driver actually finished 12th but his car was later judged to be non-compliant, and he was moved to last place as a penalty.
Although it was three-time NTT INDYCAR SERIES champion Palou who emerged victorious, the race will have undoubtedly given Lottery.com, and its sports brand, desired visibility over the weekend.
“It’s an honor to have Lottery.com on board as we begin this partnership at the Indy 500,” added Ilott. “This isn’t just a one-race deal — we’re working together through the rest of the 2025 IndyCar season, and I couldn’t be more excited about what we’ll achieve.
“Lottery.com is building something powerful at the intersection of gaming innovation and sports, and I’m proud to be part of that journey.”