OpenBet has partnered with Loterie Romande, a sports betting and lotteries operator which focuses on Switzerland’s French speaking cantons.
Reinforcing OpenBet’s links to members of the World Lottery Association (WLA), the partnership will provide Loterie Romande with online and retail betting tech and front-end solutions, whilst also supporting its migration from the current platform.
Jean-Luc Moner-Banet, CEO of Loterie Romande, stated: “Selecting OpenBet as our sportsbook provider and long-term partner represents a significant milestone for Loterie Romande, as we embark on this exciting new chapter.
“OpenBet’s world-class technology and unwavering commitment to responsible gaming, regulatory compliance, and continued use of advanced player protection tools empower us to continue our sportsbook offering in a safe and responsible way, ensuring strict adherence to AML standards and player welfare over the years to come.”
Supported by OpenBet’ technological offering, Loterie Romande will deliver a betting experience to Swiss players with an ‘advanced sportsbook platform designed for innovation and compliance’.
This will include OpenBet’s digital front-end and support for Loterie Romande’s newly developed self-service betting terminals (SST), LoRoPlay+.
Jordan Levin, OpenBet CEO, added: “This partnership with Loterie Romande reinforces our leadership in the lottery sector and showcases our ability to deliver world-class sports betting experiences to WLA members worldwide.
“With our proven expertise in sportsbook technology, risk management and regulatory compliance, including robust AML controls and player protection measures, we are confident that this partnership will meet the expectations of Loterie Romande.”
Earlier this week, OpenBet completed its management buyout from Endeavor, which had owned the company since a $1.2bn acquisition back in 2021. The company stated that following completion of the buyout it would be focusing on Brazil and global lottery markets.
Speaking to SBC News after the buyout, Chief Executive Officer Jordan Levin reaffirmed his confidence in the group’s future direction and prospects.
“We’re in an exciting phase of growth and are laser-focused on product development, market expansion and advancing player protection,” he said.
“In the year ahead, we’ll continue to focus on strengthening our position as a global leader in sports betting technology, content and services. We will continue to leverage our cutting-edge platforms, deep expertise and trusted partnerships. Ultimately, our goal is to deliver the best experience possible for our operators and their customers.”