Svenska Spel reports that it generated 93.2% of its corporate income from ‘healthy revenues’ during Q2 trading.
Sweden’s state-owned gambling group publishes its ‘transparent safer gambling metrics’ alongside Kindred Group and ATG. This is part of a pledge by ‘Sweden’s three largest gambling firms.’
Q2 trading saw Svenska Spel generate net gaming revenues of SEK 1.87bn (€166m), with 93% coming from low-risk customers.
This figure marks a 1% improvement for Svenska Spel from the 92.2% income from healthy revenues in the previous quarter.
Svenska Spel defines healthy revenues as income from customers who gamble responsibly with a low risk of developing gambling problems. This metric highlights the company’s strategic focus on safely targeting recreational gamblers.
The calculation of healthy revenue relies on risk models within Svenska Spel’s Playscan analysis tool, which categorizes customers by analyzing their gambling habits and assessing their risk of developing gambling problems.
Responsible gambling experts independently oversee Playscan, helping the company develop its customer interaction models and sustainable engagement strategies.
Svenska Spel has increased the monitoring of high-risk players to ensure that customers are aware of their gambling habits and do not gamble beyond their means.
Changes in customer care have prompted Svenska Spel to implement a multi-step approach to address risky gambling behavior. This approach ranges from sending notifications to making direct personal contact and, in extreme cases, imposing gambling restrictions or blocking customers.
In H1, Svenska Spel made national headlines when Spelinspektionen, the gambling inspectorate, issued a record €7.5m fine to the company for failing to meet customer care duties in 2019.
Svenska Spel plans to introduce new measures in the autumn to further strengthen consumer protection and increase the share of healthy revenues.
Group CEO Anna Johnson stated: “As we have strengthened our gambling responsibility measures, the percentage of healthy revenue has continuously increased during the year. I hope that more gambling companies with a license in Sweden start reporting this key figure in a reliable way.”