International Game Technology (IGT) has extended its contract with the Mississippi Lottery Corporation through its subsidiary IGT Global Solutions Corporation.
IGT will maintain the provision of online gaming systems and instant ticket services until 1 December, 2029.
The extension will introduce the addition of IGT’s mobile convenience app, 28 new GameTouch self-service terminals, as well as the Sales Wizard retail automation tool.
With the app, players will be able to view winning numbers, check for winning tickets, create digital playslips, find retailers, access game information, and review responsible gaming materials.
The Sales Wizard tool will offer Mississippi’s Lottery comprehensive reports on the insight on sales, instant ticket inventory, instant ticket facings, and point-of-sale equipment and signage.
Jeff Hewitt, Mississippi Lottery Corporation President, commented: “When launching the Mississippi Lottery in 2019, we relied on IGT’s expertise to guide us in driving player engagement across draw-based and instant ticket games, and in realising our growth targets.
“After almost five very successful years, we continue working with IGT to enhance our operations and deliver quality entertainment to our players. The Mississippi Lottery is excited to introduce IGT’s new products for added player convenience and install the Sales Wizard tool so that we can leverage actionable insights to identify incremental lottery retail opportunities.”
IGT will also use the partnership’s extension to leverage its After School Advantage programme and open a number of digital technology labs that can provide additional educational opportunities.
Jay Gendron, IGT Chief Operating Officer, Global Lottery, added: “Since the Mississippi Lottery’s inception, IGT has applied our deeply rooted proficiency of industry best practices to help the Lottery continuously exceed its sales objectives, year after year.
“The new solutions that IGT is delivering in Mississippi will provide ultimate convenience for both the Lottery and its players, while also supporting the needs of the evolving lottery landscape.”
IGT is currently the primary technology provider for 26 of the 46 lotteries in the US.
