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Scientific Games (SG) has secured an agreement with Warner Bros Discovery to launch a new game for retail and online lottery operators themed around Game of Thrones.

The omnichannel product will consist of instant scratch games, Fast Play and digital lottery games and be made available to lotteries in the US and internationally.

SG expects the game to find success due to the popularity of the HBO series, with the show having scored highly on the Power Index out of other branded titles available for lottery game development.

Kyle Rogers, Vice President of North American Instant Products for Scientific Games, said: “Our global teams are ecstatic to add a powerful brand Game of Thrones to our licensed properties portfolio. Game of Thrones is already a proven property in the gaming and social gaming sectors.

“There is so much iconography associated with the TV series that it works creatively with our omni-channel lottery games. Although it appeals to a younger generation of players, multi-generations of viewers watched Game of Thrones around the world, so it has the potential to bring its massive fanbase and social media following to lottery.”

The company further added that the licensed branded games it has produced by US lotteries registered retail sales of up to $2.7bn. 

Based on its market research into the potential of the Game of Thrones product, SG anticipates the branded title to be a ‘perfect fit’ for its Linked Games lottery product range, which has generated sales of $4.8bn since launching in 2007.

Licenced and branded games have proven a hit across the industry, meanwhile. For example, Light & Wonder, formerly the Scientific Games Corporation until a rebrand last year, extended its global licensing partnership with Warner Bros earlier this month, integrating several brand-themed games into its aggregator platform.