Scientific Games has formed a partnership with the Atlantic Lottery to become the primary instant game partner of the eastern Canadian organisation.
Penning a five-year contract, Scientific Games will provide Scratch’N Win instant games to Atlantic Lottery players in the provinces of New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland & Labrador.
Maureen Wojick, VP of Lottery and Living Lab for Atlantic Lottery, said: “Scientific Games has solidified its long-time partnership with Atlantic Lottery, delivering strong and responsible sales growth for our Scratch’N Win products and topping our previous year by 9.8%.
“We are focused on using the company’s analytics and insights to create a Scratch’N Win game portfolio that continues to drive performance while entertaining our players with exciting games.”
This latest deal extends a long-lasting relationship for the two parties, who have worked together since 1983, which has resulted in growth across the lottery’s entire portfolio of games.
As well as Scratch’N Win Games, Scientific Games will now supply and operate the lottery’s integrated central gaming and ilottery system that serves draw, instant-win, sports betting, icasino, and digital instant game content across retail and digital channels.
SG will also provide retail technology, player account management and subscription services to the lottery.
John Schulz, President of Americas & Global Instant Products for Scientific Games, added: “Working with a primary instant games partner that uses analytics and insights to support continued growth across the entire game portfolio is a strong business approach.
“We are honoured to continue our good work together to entertain Atlantic Lottery players in New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador.”