Kansspelautoriteit (KSA), the Dutch gambling regulator, has issued a warning to the National Postcode Lottery (NPL) for breaching its advertising rules.
The NPL was criticised after featuring a well-known Dutch personality in TV and online advertisements for its ‘Deal or No Deal’ lottery game between October 2021 to March 2022.
This was deemed to be a breach of KSA regulations as providers of lottery games must ensure that they do not advertise with famous Dutch people who have a substantial reach among minors and young adults.
The KSA established that the NPL failed its responsibility duties by failing to investigate how substantial that reach was until prompted by the regulator.
However, while the NPL has been handed a warning, it has avoided a costly fine.
“The reason for this is the discussion about the amendment of the regulations during the procedure,” noted the KSA on its website.
“Among other things, this was about what should be understood by the term ‘role model’.This concept has been further elaborated in the regulations from June 30, 2022.”
Earlier this year, the KSA wrote to over 50 affiliates, warning them over the importance of complying with the advertising laws set out in the KOA regime.