Instant Win Gaming has formed a partnership with the Atlantic Lottery Corporation after it was chosen to produce omnichannel games for the lottery.
As a result of the agreement, selected IWG einstant games will be recreated as retail instant tickets and pull-tabs for ALC’s players.
Robert Lalonde, ALC Director of igaming, said: “Atlantic Lottery is excited to develop new omnichannel games with IWG. ALC players do not see retail lottery and ilottery as different products, but rather as different sales channels.
“Thank you IWG for helping with our continued efforts to integrate our online and retail channels.”
The first title to be recreated under the terms of the deal is Super Cash Buster which has been opened to a broader audience throughout the Atlantic provinces for ‘several years’, after ALC’s retail partner Scientific Games developed a print version of the game.
From this month, further IWG titles have been deployed in print form, including Propector’s Gold, which has launched as a pull-tab game.
Rhydian Fisher, IWG CEO, said: “Thank you ALC for this latest opportunity. Over the past 20 years, it has been common for our lottery partners to ask us to create einstants that match already popular printed games.
“Now it’s equally common for our lottery partners to ask their printed game suppliers to develop games that incorporate proven IWG brands. We are thrilled to see our themes and mechanics convert into very successful retail games.”