Aleda acquisition on cards for Groupe FDJ amid ‘exclusive’ talks

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French National Lottery operator Groupe FDJ has entered into exclusive negotiations to buy point-of-sale collection and payments solution firm Aleda.

The proposed acquisition is part of the development strategy for FDJ’s Payments and Services business, with the group aiming to support merchants by offering them value-added services to ‘help them manage and develop their points of sale’.

Founded in 2005, Aleda is visible in more than 2,500 points of sale in France, through collection solutions adapted to tobacconists and press distributors, secure portals for dematerialised services and money transfer for the general public, and management and payment solutions for merchants.

Its near 100-employee group is spread over the sites of Limoges, Challans and Montpellier.

The finalisation of this operation is subject to customary closing conditions and the authorisation of the Autorité de la concurrence (France’s national competition regulator).

Meanwhile, FDJ signed a multi-year deal with French football giants PSG last week, becoming one of the club’s premium partners.

The transaction was completed through FDJ’s sports betting brands ParionsSport en ligne and ParionsSport point de vente and further expanded its presence within French sport, with the company already an official partner of the Paris 2024 Olympic Games and Paralympic Games.