Loto-Québec & Scientific Games win Gutenberg sustainability award for Plant Madness collaboration

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Scientific Games and Loto-Québec have been awarded a Gutenberg Award in honour of their collaboration on the Folie des plantes (Plant Madness) game.

Honoured at the 40th Annual Gala Gutenberg, Plant Madness is one of the first instant lottery games worldwide produced by the company on 100% recyclable fibre for Loto-Québec in 2021.

The game was a culmination of five years of testing and was produced at Scientific Games’ Montreal instant game production facility.

The Gutenberg Awards are heralded as the Québec printing industry’s premier event, and this year’s events saw the creation of a category focused on sustainability with reusable and recyclable products.

Isabelle Jean, Executive Vice-President and Chief Operating Officer of lottery games for Loto-Québec, commented: “Our scratch games printed on 100% recycled paper stock are a world first that were made possible through dedicated collaboration between Loto-Québec, Sustana Group and Scientific Games.

“I’d like to thank and congratulate the teams who worked on this innovative project, as it’s helped to reduce the environmental footprint of our games.”

Scientific Games is Loto-Québec’s primary instant game partner and last year capped the partnership’s quinquagenary.

Marc-Andre Doyon, Vice President Canada for Scientific Games, added: “We are honoured to receive an award for this meaningful sustainability innovation with our partner Loto-Québec, and together lead the global lottery industry in instant game sustainability efforts.”