New Lotteries Act aids Veikkaus in launch of B2B subsidiary Fennica

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The Finnish gambling and lottery state monopoly Veikkaus Oy has expanded its operational scope with the launch of Fennica Gaming, its new gaming B2B subsidiary.

It follows the adoption of a new Lotteries Act in Finland earlier this year, which has enabled Veikkaus to launch international B2B operations and provide its game services and products to corporate customers across the globe.

Fellow Scandinavian state monopolies Norsk Tipping (Norway) and Svenska Spel (Sweden) have become the first businesses to incorporate Fennica Gaming products into their range, via the Veikkaus subsidiary’s deal with the Lotteries Entertainment Innovation Alliance (LEIA).

Timo Kiiskinen, Fennica MD and former Veikkaus SVP of New Business, commented: “The long and thorough preparations are now over, and we have launched the new business operations. 

“We are living in historic moments in our industry. The new company enables us to commercialise the gambling industry expertise that we have in Finland.”

Under the terms of Fennica’s debut supplier deals, Norsk Tipping has adopted the Sinnatagger (The Tantrums) and Tutifrutti (Fruttis) games from 20 April onwards, Gullfeber (Northern Jack) from 26 April and Fugleflokken (Chirpamore) from 2 May. 

The scope of the Swedish arrangement is more limited than its Norwegian counterpart, with Svenska Spel offering its players Nokkapokka (Chirpamore) games since 25 April. 

“Norsk Tipping has followed the development of eInstants at Veikkaus with keen interest over many years,” said Hans Erland Ringsvold, Head of Gaming Operations of Norsk Tipping.

“We are building up a new portfolio of games in an entertainment category we call Yezz, and the games from Fennica with innovative game play, modern Scandinavian design and interesting game logic are an important addition to this portfolio.”

Moving forward, Fennica plans to leverage Veikkaus’ experience in digital gaming to establish a stronger foothold in B2B operations, while developing ‘high quality gaming content, reliable solutions, and responsible player understanding’, according to SVP Joni Hovi.

This latest agreement follows last month’s announcement that Veikkaus has signed a multi-year deal with the Finnish Football Association and Veikkausliiga, the premier division of the country’s football pyramid.