Sportech is the latest operator to enter the newly formed Connecticut sports betting market as its three venues in sports bars across the state opened this week.
Unsuccessful in its application for a sports betting license in Connecticut, the technology firm instead agreed on a 10-year exclusivity deal with the Connecticut Lottery Corporation to offer its sports wagering via the lottery.
As a result of the agreement, Sportech Venues Ltd, in conjunction with CLC’s sportsbook provider Rush Street Interactive, will deliver sports betting across its retail estate while promoting CLC’s online and mobile channel.
Following a successful seven-day soft launch, Sportech can now officially launch its sports betting in three flagship sports bars in Stamford, Bradley and New Haven. A further rollout across seven more venues is expected to go through in the next fortnight.
Commenting on the news, Sportech CEO Andrew Lindley, said: “The demand for sports betting has been around for many years now and following a successful soft launch we are delighted to be offering it to our customers.
“This is a significant step forward for our Connecticut business and further strengthens our relationship with the State’s gaming arm, CLC; and with Rush Street Interactive who are CLCs sportsbook provider.
“Customer interest in sports betting continues to grow significantly in the US and we look forward to being a part of the story and to working with our partners and welcoming a new set of customers to our venues.”