Jackpocket, the online app which allows lottery players from 10 US states to buy lottery tickets, has published its ‘state of digital lottery play’ report for Q3 of FY2021, revealing an upwards trajectory of players choosing to play the lottery via digital channels.
The firm stated that, due to historically high Mega Millions and Powerball jackpots, digital lottery participation has increased both sequentially and year-on-year in every active Jackpocket state.
Currently, Jackpocket is active in Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas, and Washington D.C. where on average a 21% increase in digital lottery participation has been noted.
“As we experience high jackpot moments moving forward, I believe that we can use Q3 2021 as an indicator of what’s to come, with digital lottery growing over 21% since last quarter alone,” said Jackpocket CEO Peter Sullivan. “Every day, consumers are opting for mobile solutions where they might not have existed previously, like the lottery.”
Breaking down specific state statistics, New York has seen the highest proportion of users buying tickets digitally with 40.2% of tickets sold coming from apps. New Hampshire sits at the bottom of the list with just 0.54% of sales coming through digital channels.
Furthermore, Lottery revenue by state is growing year-on-year and quarter-on-quarter in all of the states where Jackpocket is available. Arkansas is currently seeing the greatest amount of year-on-year growth at 377.5%, whilst Ohio is currently seeing the greatest amount of sequential growth at 77.6%.
Jackpocket is currently aiming to expand into ‘many new markets’ after launching in 10 states since its launch.