Sisal Group has published its latest sustainability report, examining its progress in four key performance areas as the lottery firm aims to have zero problem gamblers on its platforms by 2030.
The lottery firm outlined in the report that it aims to be sustainable in regards to people, consumers, the community and the environment.
The report remarked that the company wants to have zero problem gamblers by 2030 and has put in place measures throughout 2020 to reach that goal.
Sisal reduced spending and deposit limits on its online channels throughout 2020 and has developed AI to notice problem gambling patterns in its userbase. Furthermore, 1,180 employees were given responsible gambling training throughout the year.
In a statement, CEO Francesco Durante commented: “Our sustainability is based on the promotion of a gaming culture that puts the emphasis on fun and avoids excess. This commitment is pursued in line with our Responsible Gaming model, thanks to which we have attained the highest international standards: our European Lotteries (EL) and World Lottery Association (WLA) certifications were both renewed at the end of 2020.
“Our objective is not only to educate and inform consumers but to prevent problem gaming behaviour and support vulnerable players, and therefore be able to guarantee a safe gaming experience across all channels.”
Aiming towards becoming carbon net-zero by 2030, the firm cut down its carbon emissions by almost seven tonnes throughout 2020.
Additionally, it encourages employees to carpool into the office spaces in a bid to reduce commuters emissions in Italy, whilst implementing an ‘Intelligent Building Management System’, designed to use AI to determine whether people are in a room in order to save emissions on central heating.
Furthermore, Sisal aims to reduce its paper, water and CO2 emissions significantly in the future, stating it will ‘never waver in our commitment’ to building a ‘sustainable future.’
Sisal is currently competing in the Fourth National Lottery License competition in the UK, where it is facing current incumbents Camelot, India’s Sugal & Damani and Allwyn, the UK corporate identity of the Czech Republic’s Sazka.
The winner of the tender will be announced in February next year, followed by a two-year handover period.