NFF seals N400m sponsorship deal with Premier Lotto

The Nigerian Football Federation has struck a deal with the lottery company, Premier Lotto, for a sponsorship deal worth N400m.
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The Nigerian Football Federation has struck a deal with the lottery company, Premier Lotto, for a sponsorship deal worth N400m, according to Business Post.

Amaju Pinnick, the President of the Federation, confirmed the deal will run for three years with the option for renewal. 

Pinnick confirmed that as a result of the deal, the NFF’s self-funding ratio is now up to around 90% and the deal will be “strictly player-based: whereby players will have comprehensive insurance once they don the Nigerian jersey.”

Pinnick stated: “A lot of positives are coming to the Nigerian Football Federation and we are ready to get it. We are going for the signing and we are very grateful to the chairman of Premier Lotto, Mr Kensington Adebutu, who has been very supportive of the NFF.

“Today, we are going to be signing a sponsorship deal with them that’s about N400m for the next three years initial and then renewable. It’s something huge.”

This announcement signals the third major sponsorship deal the NFF has agreed on within three weeks. 

The governing body signed a three-year deal with MTN Nigeria which saw the firm become the Official Communications partner of the Nigerian national team. 

The Super Eagles also secured an N300m deal in cash and value-in-kind with an indigenous airline operator, Air Peace, to become the exclusive airline sponsor of the three-time Africa Cup of Nations champions.