The New Jersey Lottery has been selected by the National Council on Problem Gambling (NCPG) as the winner of two awards.
The lottery picked up the Corporate People’s Choice Award and the Corporate Multi-Cultural Communications Award at the digital awards ceremony as part of the NCPG’s weeklong National Conference on Gambling Addiction and Responsible Gambling.
The People’s Choice award was presented to NJ Lottery for an advertisement campaign named “Life is about balance”, which was recognised as the most popular public awareness message from the year so far.
The message of the advertisement was “The New Jersey Lottery is a provider of fun and entertaining games that should be enjoyed responsibly. The lottery should not be considered or played as an alternative source of income.”
The Corporate Multi-Cultural Communications Award was awarded to the lottery for its efforts in communicating messages of responsible gambling to Hispanic and Latino communities across the state. The lottery was recognised for its efforts of translating messages into Spanish, including translating the “Responsibility” section of the website.
Lottery Executive Director, James A Carey, Jr, commented: “These awards are significant achievements for the New Jersey Lottery and represent a team effort of creativity in advertising and communication to bring important responsible play messaging to residents across the state in various demographics.
“This is a huge achievement and we are honoured to be the recipient of both of these important awards.”