Scientific Games has announced plans for another live social media event in 2022 following the resounding success of the previous event this month.
Hosted on Facebook, 7-11-21 LIVE! attracted state lotteries, many of which sold out on tickets for entry. Georgia, Maine, New Hampshire, North Carolina, Pennsylvania, South Carolina and West Virginia lottery corporations all took part in the event.
Over 100 winners were named in the initiative, each winning a prize of $777 from the $2 ticket games. Sales from the tickets averaged around 20% higher than usual for $2 ticket games, whilst in some areas, performance improved 80% from the norm.
7-11-21 LIVE! was developed as a way for lotteries to connect retail and digital lottery play experience, engage players digitally and boost social media following on Facebook. With the coronavirus pandemic still enforcing closures of large events, social media events are a key tool in hosting events whilst keeping attendees safe.
The success means that further events in 2022 are being planned, ensuring that players get another opportunity to win.
“Leading up to the July 11th event, we were able to help seven US lotteries kick-off 2021 in a big way with a social media spin on a popular game featuring the ‘lucky’ numbers 7, 11 and 21,” said John Schulz, Senior VP Lottery Instant Products, for Scientific Games.
“Our goal with these live games is to incorporate live digital events with strong instant games to create engaging experiences. 7-11-21 LIVE! brought people safely together for an amazing social experience, and the US lottery industry hasn’t offered anything like it before.”
Pennsylvania Lottery Executive Director Drew Svitko, commented:“Our 7-11-21 LIVE! Scratch-Off game has already been very popular with players. This Facebook Live event, which has the same theme and a unique date, gave our players additional chances to win prizes,”
“Offering fun and new ways players can enjoy our Lottery games allows us the ability to generate funds for vital programs that seniors rely on every day.”